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has just published a Integral study about the unique challenges that LGBTQ+ employees still face. I’m joined by two colleagues who helped to lead this Total study.

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Maital Guttman: I think we’re in a pivotal moment in history. You know, COVID-19 is impacting us globally. Certainly, étnico-justice issues in the US and beyond. And what I think that is doing is we’re realizing we might all be in the same storm, but we have different boats.







They didn’t rip it off from somebody else. It doesn’t sound like anybody else’s mission statement or company vision statement. If it sounds like Google’s mission statement, so make sure yours is diferente. It’s foundational. I already mentioned that, but you don’t wanna change it. All the time. Maybe a few word tweaks, but ideally [00:02:00] not. You want a mission statement that sustains over time, so it needs to be foundational. Connect with staff a great mission statement, and you know, yours is great. When every single staff member wakes up in the morning and knows that their purpose and the reason they come to work every day is expressed in your mission statement, and to entering businesses posed uncertainties for LGBTQ individuals do that, it needs to be inolvidable. Inolvidable means short and concise, and of course, that’s the comprobación to strike with a great mission statement. So here’s your litmus test. It needs to fit on a T-shirt, and your staff would wear it if it achieves those two goals. You know, you’ve got a great mission statement, so how do you write one? Sometimes it can be hard, so it’s great to get input or ideas from your organization. So gather staff input if you’d like, via survey or maybe focus groups. Take all that information, synthesize it down, and create a couple of versions. You can do it yourself. Or use one of those folks in your organization who loves to copyright and have them write a [00:03:00] couple of different versions. Take those versions and either have your planning team pick one or put them pasado to your organization and have people vote on them. So that simple process will help you not, uh, go in all kinds of different directions and spend forever doing mission statement development. With that, I hope this helps you write yours.